Module 1: Introduction to Email Deliverability
Lesson 1: Understanding Email Deliverability
Lesson 2: Why Your Email Deliverability Might Be Suffering on HighLevel
Module 2: Setting the Foundation
Lesson 3: Choosing the Right ESP for Your Needs
Lesson 4: Correct Setup of Your Chosen ESP
Lesson 5: Establishing Essential DNS Records for Email Deliverability and your complete email foundation
Module 3: Advanced Email Practices
Lesson 6: DMARC Policies: Reject vs. Others
Lesson 7: Preparing for Upcoming Yahoo and Google Changes
Lesson 8: Understanding the List-Unsubscribe header and RFC8058
Lesson 9: Importance and Implementation of Different Sending Sub-Domains
Lesson 10: Dedicated IP Establishment
Lesson 11: RFC 5322 and RFC 5321 deep dive
Module 4: Managing and Monitoring Email Reputation
Lesson 12: Handling Bounces, Unsubscribes, and Complaints
Lesson 13: When and How to Utilize a Dedicated IP
Lesson 14: Effective Domain and IP Warming Strategies
Module 5: Migration and Compliance
Lesson 15: Migrating to HighLevel: Strategies and Considerations
Lesson 16: Navigating Blacklists and Delisting Processes
Lesson 17: Feedback Loops (FBLs): What You Need to Know
Module 6: Enhancing Engagement and Compliance
Lesson 18: Implementing the List-Unsubscribe Header
Lesson 19: How to utilize the provider’s unsubscribe tracking inline with your email copy.
Lesson 20: Monitoring Email Stats for Success
Lesson 21: Pitfalls to Avoid in Email Campaigns
Module 7: Deep Dives into Email Strategies
Lesson 22: Implementing an Email Engagement System
Lesson 23: List Hygiene
Lesson 24: How to deal with Mail Privacy Protection (MPP)
Lesson 25: Automated Sunset Policies with HighLevel
Lesson 26: Troubleshooting Email Deliverability Issues
Original Live Recording - January 2024
3-hour sessions which took place over the course of 4 days.
Who This Course Is For:
Entrepreneurs looking to get the most out of their email campaigns.
Marketers and Agencies ready to enhance client results with cutting-edge email practices.
HighLevel Users frustrated with email deliverability issues and seeking reliable solutions.
Why This Course is Different
Unlike generic email marketing courses, this program dives deep into technical and strategic elements tailored to deliverability—perfect for HighLevel users and professionals who want to stay ahead in an evolving landscape.
What will you recieve?
Lifetime access to the material - raw recording of the entire event plus the slides used.
Access to my private community.
Why This Course is Different
Unlike generic email marketing courses, this program dives deep into technical and strategic elements tailored to deliverability—perfect for HighLevel users and professionals who want to stay ahead in an evolving landscape.
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